David Roy

PRIDE put up the billboard at the intersection of Williamsburg Street and US 27 as part of its new regional tourism initiative, The Kentucky Wildlands. Covering 41 counties in southern and eastern Kentucky, The Kentucky Wildlands will spur economic development by marketing the region as a tourism destination filled with natural beauty, rich culture and boundless adventure. The bottom line is to enhance the region’s quality of life and economy.

Just in time to plan summer trips, tourists now can explore southern and eastern Kentucky online as they prepare for real-life adventure in the heritage-steeped region’s great outdoors. www.exploreKYwildlands.com lays out the experiences that await here.